| Features | Benefits | |
|---|---|---|
| Store manager can change prices | Prices at each store are always updated; no need to be worrying about non-compliance | |
| New promotions can be updated through the Internet | Limited time promotions always start on time, costs of shipping new marketing materials to each store are reduced | |
| It can show videos and rotate content on each screen independently | Stores improve their look and feel, marketing messages come across to customers more effectively | |
| Software support up to 8 screens each showing separate video feeds | Scalability: stores can add more screens later; for example, one at the entrance of the store, one for the drive-thru | |
| Content is shown in HD (1920 by 1080 pixels) | Conveys a feeling of high quality |